The old site of fictional salon "Velvet & Vine Studio" buried its booking button three scrolls down. The redesign puts one clear action above the fold — and every change is annotated, so the "why" is as visible as the "what".
This is a concept demo: a simplified wireframe of a homepage redesign, with the CRO reasoning for each change.
① Left wireframe = typical cluttered small-business homepage → ② Right = redesigned hero with one clear action → ③ Change log tags every fix with its conversion reason. All fictional.