Local SEO Audit
pearldental.example · "dentist in Ajmer" concept audit
Audit date: 05 Oct 2026 (sample)
86/100
OVERALL VISIBILITY SCORE
3rd
AVG. MAP PACK POSITION
Google Business Profile
| Status | Checkpoint | Fix (if any) |
|---|
| PASS | Primary category set to "Dentist" with 4 secondary categories | — |
| FIX | Only 6 photos uploaded; top competitors average 40+ | Add 20 interior + team + procedure photos, geotagged |
| FAIL | No Google Posts in the last 90 days | Weekly offer / tip posts, CTA to booking |
| FIX | 12 reviews, 4.2 average; no review-response workflow | Post-visit SMS review flow; respond to all within 24h |
On-page & Technical
| Status | Checkpoint | Fix (if any) |
|---|
| FAIL | Homepage targets "dental clinic" only — no Ajmer / locality keywords | Localize H1, title tag, meta; add locality pages |
| PASS | Mobile-friendly, LCP under 2.5s, HTTPS valid | — |
| FIX | No LocalBusiness schema markup | Add Dentist JSON-LD with opening hours + geo |
Citations & NAP
| Status | Checkpoint | Fix (if any) |
|---|
| FAIL | Name/phone mismatch on 3 directories ("Pearl Dental" vs "Pearl Dental Studio") | Standardize NAP; correct top-15 listings |
| FIX | Listed on 9 directories; target is 40+ India-local citations | Submit to JustDial, Sulekha, Practo, 30+ more |
What happens next (sample plan): Week 1–2 — GBP photo + post sprint and review flow. Week 3–4 — keyword localization and schema. Month 2 — citation building and review velocity. Target: map-pack position 1–2 for "dentist in Ajmer" within 90 days. Targets are illustrative in this concept demo.