Lead Qualification

Fictional agency "Meridian Estates" used to call every enquiry. The quiz below scores each lead on 5 questions — budget, timeline, intent, location, decision-maker — and tags them hot, warm or cold before a human ever calls.

Hot leads go to sales now. Warm leads get nurtured. Cold leads get automated follow-up. Nobody's time is wasted.

• 5-question scoring quiz with weighted answers
• Auto hot/warm/cold tag shown on a CRM card
• Score threshold (70+) decides who gets a call today
• Cold leads drop into a nurture sequence, not the bin

① Five weighted questions score the enquiry → ② The CRM card shows the 78/100 score and the HOT tag → ③ The tag decides the next action automatically. All fictional.