A fictional Ajmer café, "Chai & Crumb Café", had an unclaimed profile with 3 photos and no posts. The audit scorecard below grades every GBP element and shows exactly what a full optimisation covers.
Each row is scored pass / fix, with the concrete action that moves the needle.
① Overall score 41 → 86 across 8 audit rows → ② Two rows still marked 'fix' so the work reads honestly → ③ The gap between before and after is the visible value. All fictional.
Fresh posts and complete attributes are the two rows most local listings leave empty — they feed directly into "open now" and offer visibility in the local pack. All figures fictional.