Sales Funnel — Concept Map

A concept funnel for a fictional online bakery, "Crumb & Craft", selling a ₹999 festive gifting hamper. Each stage shows what the visitor sees and what moves them forward — sample conversion figures are illustrative.

📣

1 · Instagram / Meta Ad

15-sec reel-style ad: unboxing the hamper. Hook in first 2 seconds — "Diwali gifting, solved." CTA: "Tap to order on WhatsApp."

50,000

AD VIEWS (sample)

▼

📱

2 · WhatsApp Chat Landing

No website needed — tap opens a chat with hamper photos, 3 variants (₹699 / ₹999 / ₹1,499), delivery pincodes and a one-tap order button.

4,200

CHATS STARTED · 8.4%

▼

💬

3 · Assisted Checkout

Bot collects variant, quantity, address and slot; answers "is it eggless?" and "delivery time?" instantly. Human steps in only for custom corporate orders.

1,050

ORDERS PLACED · 25%

▼

💳

4 · Payment

UPI link inside chat. Unpaid in 30 min → automatic reminder with the hamper photo again. COD offered for orders above ₹1,000.

840

PAID · 80%

▼

🔁

5 · Repeat & Referral

Day-7 "how was it?" check-in → review request → referral code (₹150 off for both). Festival calendar triggers the next campaign automatically.

31%

REORDER RATE (sample)

🔍 Why this funnel works — annotations

Zero-friction entry: ad → WhatsApp chat, no form, no app install. Every extra tap loses ~20% of people.
Chat beats landing pages here: gifting is a questions business ("eggless?", "delivery by Friday?") — the bot answers in seconds.
Payment recovery: the 30-minute unpaid nudge recovers roughly a third of dropped checkouts in this concept.
Built-in loop: every buyer becomes next season's referrer — acquisition cost falls over time.

5 stages

One clear job per stage — no dead ends

₹0 website

Runs entirely on WhatsApp + ads in this concept

100% tracked

Every stage measured; leaks fixed first

SAMPLE OUTPUT — concept demo built by IGRYbuilds. Business, figures and funnel are fictional.