Follow-up Automation

Most enquiries don't buy on day one — they buy on day nine, after the fourth nudge. Fictional "Meridian Estates" runs this 7-touch sequence over 21 days, and every touch is automatic until the lead replies.

The sequence stops the moment a human takes over. No lead is ever chased twice by two people.

7-touch sequence mapped Day 0 → Day 21
Each touch has a different angle: help, proof, offer, urgency, breakup
Fictional open/reply rates annotated per touch
Sequence auto-stops on reply; warm leads recycle, cold leads rest

The artifact you're seeing →

① The vertical timeline maps all 7 touches with their angle → ② Fictional engagement rates show why each touch exists → ③ The rules card shows how the sequence hands off cleanly. All fictional.

7-touch follow-up — Meridian Estates fictional

Day 0 — Enquiry logged — instant WhatsApp acknowledgement
fictional 98% open

Day 1 — Helpful nudge: price list + 2 FAQs
fictional 64% open

Day 3 — Social proof: 3 recent customer reviews
fictional 41% open

Day 5 — Limited offer: free add-on this week
fictional 38% open

Day 7 — Phone call slot offered in chat
fictional 22% reply

Day 14 — New angle: before/after photos of recent work
fictional 31% open

Day 21 — Breakup message: "shall I close your file?"
fictional 18% reply

Rates are fictional concept figures, not measured results.

The rules behind it

Lead repliesSequence stops instantly

Lead booksMoves to reminder system

No reply by Day 21Filed as cold, retargeted later

SAMPLE OUTPUT — concept demo built by IGRYbuilds. Business, figures and names are fictional.